Hot: Sony Alpha a7R III for $1998, Today Only (reg. $2798)


Authorized dealers, such as B&H Photo Video, are discounting the Sony Alpha a7R III to $1998.00, for a one-day sale. This is a $800 savings from regular price for this camera, and the lowest price seen yet!




New Sony Instant Rebates, including a9 and FE 70-200mm f/2.8 GM


Sony just started a new instant rebate on a number of popular cameras and lenses. These prices can be seen at authorized Sony dealers, including B&H and Adorama.



B&H: Save the Tax, Plus Get an Extra 10%-Off on Sony!

B&H started an incredible promotion — for a limited time, when you purchase select Sony gear using your B&H Payboo card, you save the tax, plus you get an extra 10% back!

Many cameras and lenses are included in the discount.



Adorama Daily Deal: Sigma Contemporary 30mm f/1.4 DC $229


For today’s Deal of the Day, Adorama is discounting the Sigma Contemporary 30mm f/1.4 DC DN for Sony to $229.00, a total $110 savings from the regular price of $339!

This deal expires tomorrow at 10 AM ET, or when sold out.



Sony Rebates: Save Up to $300 on a7R III, a7R IV, a7 III, a6600


Sony’s Summer Rebates have begun! You can save up to $300 on popular cameras, including the Alpha a7R IV, Alpha a7R III, Alpha a7 III, and Alpha a6600. These prices are available at all authorized Sony USA dealers.



B&H DealZone: Sigma Art 35mm f/1.4 for Sony E-Mount, $599


Today’s B&H DealZone (one-day deal) features the Sigma Art 35mm f/1.4 DG HSM for Sony E for $599.00, which matches the lowest price seen yet! Nikon, Canon, Leica, and Pentax mounts are also available. This deal is today only or until sold out.



Amazon: FE 24-70mm f/2.8 GM (SEL2470GM) for $1759.95


Amazon is discounting the Sony FE 24-70mm f/2.8 GM to $1759.95 — save over $400 from the regular price of $2198. This is sold by Amazon directly, not a 3rd party, so it comes with a Sony USA manufacturer warranty. This is the lowest price from an authorized Sony dealer that we’ve seen in over 2 years, since April 2017.

These camera deals from Amazon are usually short-lived, so don’t miss out!



B&H DealZone: Sigma Art 105mm f/1.4 for Sony E, $1249


Today’s B&H DealZone (one-day deal) features a hot deal on the Sigma Art 105mm f/1.4 DG HSM for Sony E. It’s now discounted to $1249.00, a $350 savings from the regular price of $1599 and the lowest price seen yet.



Super Hot: Sony EDU Sale, Up to 30% Off — a7R IV for $2448

Sony is featuring a huge EDU discount this season with up to 30% off popular Alpha bodies and lenses. This deal is available through an education portal, such as B&H’s EDU Advantage.

To qualify, you need a valid email address or student ID from a college or university institution. Through B&H’s EDU Advantage, verification is instant and only takes a minute!

30% Off

20% Off

15% Off



Hot: Sigma Art 35mm f/1.4 E-Mount for $599 at B&H


B&H has a hot deal on the Sigma Art 35mm f/1.4 DG HSM for Sony E — it’s now only $599.00 after using coupon code YOUGO2BH at checkout. This is the lowest price we’ve seen on this very popular lens. You also get a free UV filter and Zeiss lens cleaning kit.