Recent Price Changes

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Tuesday, June 30, 2026
	FE 20mm f/1.8 G
	from B&H Photo Video	$998.00 was $898.00
	FE 35mm f/1.8
	from B&H Photo Video	$798.00 was $698.00
	Alpha a6400
	from B&H Photo Video	$1098.00 was $848.00
	Alpha a6400 with 18-135mm Lens
	from B&H Photo Video	$1498.00 was $1248.00
	Alpha a7S III
	from B&H Photo Video	$3998.00 was $3698.00
Monday, June 29, 2026
	FE 20mm f/1.8 G
	from Adorama	$998.00 was $898.00
	Alpha a7S III
	from Adorama	$3998.00 was $3698.00
	Alpha a6400
	from Adorama	$1098.00 was $848.00
	FE 35mm f/1.8
	from Adorama	$798.00 was $698.00
	Alpha a7S III
	from PROCAM	$3998.00 was $3698.00
Monday, June 22, 2026
	Alpha a7 III with 28-70mm Kit
	from Adorama	Lowest Price (All Stores) $1598.00 was $1698.00
	Alpha a7 III
	from Adorama	Lowest Price (All Stores) $1398.00 was $1498.00
	Alpha a6400
	from Adorama	$848.00 was $898.00
	Alpha a7S III
	from Adorama	$3698.00 was $3998.00
	from B&H Photo Video	$3698.00 was $3998.00
	Alpha a7 III
	from B&H Photo Video	Lowest Price (All Stores) $1398.00 was $1498.00
	Alpha a6400 with 18-135mm Lens
	from B&H Photo Video	$1248.00 was $1298.00
	Alpha a6400
	from B&H Photo Video	$848.00 was $898.00
	Alpha a7 III with 28-70mm Kit
	from PROCAM	Lowest Price (All Stores) $1598.00 was $1698.00
	Alpha a7 III
	from PROCAM	Lowest Price (All Stores) $1398.00 was $1498.00
	FE 35mm f/1.8
	from PROCAM	$798.00 was $698.00
	FE 20mm f/1.8 G
	from PROCAM	$998.00 was $898.00
	Alpha a7S III
	from PROCAM	$3698.00 was $3998.00
Monday, June 15, 2026
	FE 20mm f/1.8 G
	from Adorama	$898.00 was $998.00
	FE 50mm f/1.8
	from Adorama	Lowest Price (All Stores) $198.00 was $248.00
	FE 85mm f/1.8
	from Adorama	Lowest Price (All Stores) $648.00 was $698.00
	64GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	Lowest Price (All Stores) $133.00 was $178.00
	Alpha a7 III
	from Adorama	$1498.00 was $1698.00
	FE 35mm f/1.8
	from Adorama	$698.00 was $798.00
	Alpha a7 III with 28-70mm Kit
	from Adorama	$1698.00 was $1898.00
	FE 200-600mm f/5.6-6.3 G OSS
	from Adorama	Lowest Price (All Stores) $1998.00 was $2098.00
	FE 70-200mm f/2.8 GM OSS
	from Adorama	Lowest Price (All Stores) $2048.00 was $2148.00
	FE 50mm f/1.8
	from Adorama	Lowest Price (All Stores) $198.00 was $248.00
	128GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	Lowest Price (All Stores) $253.00 was $343.00
	FE 16-35mm f/2.8 GM
	from Adorama	Lowest Price (All Stores) $2098.00 was $2198.00
	FE 100-400mm f/4.5-5.6 GM OSS
	from Adorama	Lowest Price (All Stores) $2698.00 was $2798.00
	FE 24mm f/1.4 GM
	from Adorama	Lowest Price (All Stores) $1498.00 was $1598.00
	FE 85mm f/1.8
	from Adorama	Lowest Price (All Stores) $648.00 was $698.00
	FE 85mm f/1.4 GM
	from Adorama	Lowest Price (All Stores) $1398.00 was $1498.00
	FE 70-300mm f/4.5-5.6 G OSS
	from Adorama	Lowest Price (All Stores) $1398.00 was $1498.00
	FE 24-240mm f/3.5-6.3 OSS
	from Adorama	Lowest Price (All Stores) $1248.00 was $1348.00
	FE 24-70mm f/2.8 GM
	from Adorama	Lowest Price (All Stores) $1598.00 was $1798.00
	FE 90mm f/2.8 Macro G OSS
	from Adorama	Lowest Price (All Stores) $948.00 was $1048.00
	FE PZ 28-135mm f/4 G OSS
	from Adorama	Lowest Price (All Stores) $2898.00 was $2998.00
	E PZ 18-105mm f/4 G OSS
	from Adorama	Lowest Price (All Stores) $748.00 was $848.00
	E 50mm f/1.8 OSS
	from Adorama	Lowest Price (All Stores) $398.00 was $448.00
	E 35mm f/1.8 OSS
	from Adorama	Lowest Price (All Stores) $548.00 was $598.00
	E 30mm f/3.5 Macro
	from Adorama	Lowest Price (All Stores) $348.00 was $398.00
	E 35mm f/1.8 OSS
	from PROCAM	Lowest Price (All Stores) $548.00 was $598.00
	E PZ 18-105mm f/4 G OSS
	from PROCAM	Lowest Price (All Stores) $748.00 was $848.00
	FE 24-70mm f/2.8 GM
	from PROCAM	Lowest Price (All Stores) $1598.00 was $1798.00
	FE 85mm f/1.4 GM
	from PROCAM	Lowest Price (All Stores) $1398.00 was $1498.00
	FE 70-200mm f/2.8 GM OSS
	from PROCAM	Lowest Price (All Stores) $2048.00 was $2148.00
	FE 70-300mm f/4.5-5.6 G OSS
	from PROCAM	Lowest Price (All Stores) $1398.00 was $1498.00
	FE 100-400mm f/4.5-5.6 GM OSS
	from PROCAM	Lowest Price (All Stores) $2698.00 was $2798.00
	FE PZ 28-135mm f/4 G OSS
	from PROCAM	Lowest Price (All Stores) $2898.00 was $2998.00
	Alpha a7 III
	from PROCAM	$1498.00 was $1698.00
	FE 90mm f/2.8 Macro G OSS
	from PROCAM	Lowest Price (All Stores) $948.00 was $1048.00
	FE 24-240mm f/3.5-6.3 OSS
	from PROCAM	Lowest Price (All Stores) $1248.00 was $1348.00
	FE 24mm f/1.4 GM
	from PROCAM	Lowest Price (All Stores) $1498.00 was $1598.00
	FE 16-35mm f/2.8 GM
	from PROCAM	Lowest Price (All Stores) $2098.00 was $2198.00
	FE 85mm f/1.8
	from PROCAM	Lowest Price (All Stores) $648.00 was $698.00
	FE 20mm f/1.8 G
	from PROCAM	$898.00 was $998.00
	FE 50mm f/1.8
	from PROCAM	Lowest Price (All Stores) $198.00 was $248.00
	Alpha a7 III with 28-70mm Kit
	from PROCAM	$1698.00 was $1898.00
	FE 200-600mm f/5.6-6.3 G OSS
	from PROCAM	Lowest Price (All Stores) $1998.00 was $2098.00
	FE 35mm f/1.8
	from PROCAM	$698.00 was $798.00
	E PZ 18-105mm f/4 G OSS
	from B&H Photo Video	Lowest Price (All Stores) $748.00 was $848.00
	FE 50mm f/1.8
	from B&H Photo Video	Lowest Price (All Stores) $198.00 was $248.00
	FE 70-200mm f/2.8 GM OSS
	from B&H Photo Video	Lowest Price (All Stores) $2048.00 was $2148.00
	FE 90mm f/2.8 Macro G OSS
	from B&H Photo Video	Lowest Price (All Stores) $948.00 was $1048.00
	E 30mm f/3.5 Macro
	from B&H Photo Video	Lowest Price (All Stores) $348.00 was $398.00
	FE 100-400mm f/4.5-5.6 GM OSS
	from B&H Photo Video	Lowest Price (All Stores) $2698.00 was $2798.00
	FE 24-240mm f/3.5-6.3 OSS
	from B&H Photo Video	Lowest Price (All Stores) $1248.00 was $1348.00
	FE 200-600mm f/5.6-6.3 G OSS
	from B&H Photo Video	Lowest Price (All Stores) $1998.00 was $2098.00
	FE 50mm f/1.8
	from B&H Photo Video	Lowest Price (All Stores) $198.00 was $248.00
	FE 35mm f/1.8
	from B&H Photo Video	$698.00 was $798.00
	FE 85mm f/1.8
	from B&H Photo Video	Lowest Price (All Stores) $648.00 was $698.00
	FE 85mm f/1.4 GM
	from B&H Photo Video	Lowest Price (All Stores) $1398.00 was $1498.00
	FE 16-35mm f/2.8 GM
	from B&H Photo Video	Lowest Price (All Stores) $2098.00 was $2198.00
	FE 24-70mm f/2.8 GM
	from B&H Photo Video	Lowest Price (All Stores) $1598.00 was $1798.00
	E 35mm f/1.8 OSS
	from B&H Photo Video	Lowest Price (All Stores) $548.00 was $598.00
	E 50mm f/1.8 OSS
	from B&H Photo Video	Lowest Price (All Stores) $398.00 was $448.00
	FE 70-300mm f/4.5-5.6 G OSS
	from B&H Photo Video	Lowest Price (All Stores) $1398.00 was $1498.00
	FE 20mm f/1.8 G
	from B&H Photo Video	$898.00 was $998.00
	FE 24mm f/1.4 GM
	from B&H Photo Video	Lowest Price (All Stores) $1498.00 was $1598.00
	Alpha a7 III
	from B&H Photo Video	$1498.00 was $1698.00
Wednesday, June 3, 2026
	FE 24mm f/1.4 GM
	from Adorama	$1598.00 was $1498.00
	FE 24-240mm f/3.5-6.3 OSS
	from Adorama	$1348.00 was $1248.00
	FE PZ 28-135mm f/4 G OSS
	from Adorama	$2998.00 was $2898.00
	FE 50mm f/1.8
	from Adorama	$248.00 was $198.00
	E PZ 18-105mm f/4 G OSS
	from Adorama	$848.00 was $748.00
	E 35mm f/1.8 OSS
	from Adorama	$598.00 was $548.00
	E 30mm f/3.5 Macro
	from Adorama	$398.00 was $348.00
	E 50mm f/1.8 OSS
	from Adorama	$448.00 was $398.00
	64GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	$178.00 was $133.00
	E 20mm f/2.8
	from PROCAM	$378.00 was $348.00
	Sonnar T* FE 35mm f/2.8 ZA
	from PROCAM	$648.00 was $598.00
	FE 2.0x Teleconverter
	from PROCAM	$598.00 was $548.00
	FE 1.4x Teleconverter
	from PROCAM	$598.00 was $548.00