Recent Price Changes

You can also see all recent Sony deals, or view the history of a specific item (including a price history graph) on that item's page.

Monday, January 5, 2026
	Alpha a7S III
	from B&H Photo Video	$3998.00 was $3698.00
	Alpha a7 III with 28-70mm Kit
	from B&H Photo Video	$2198.00 was $1698.00
	Alpha a7 III
	from B&H Photo Video	$1998.00 was $1498.00
Saturday, January 3, 2026
	FE 24-70mm f/2.8 GM
	from Adorama	$1798.00 was $1598.00
	FE 35mm f/1.8
	from Adorama	$848.00 was $748.00
Thursday, January 1, 2026
	FE 24-240mm f/3.5-6.3 OSS
	from Adorama	$1348.00 was $1248.00
Wednesday, December 31, 2025
	E PZ 18-105mm f/4 G OSS
	from Adorama	$848.00 was $748.00
	FE PZ 28-135mm f/4 G OSS
	from Adorama	$2998.00 was $2898.00
Tuesday, December 30, 2025
	E 30mm f/3.5 Macro
	from Adorama	$398.00 was $348.00
	Sonnar T* FE 55mm f/1.8 ZA
	from Adorama	$1098.00 was $998.00
	FE 50mm f/1.8
	from Adorama	$278.00 was $228.00
	64GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	$108.00 was $74.00
	FE 70-300mm f/4.5-5.6 G OSS
	from Adorama	$1498.00 was $1398.00
	FE 24-105mm f/4 G OSS
	from Adorama	$1398.00 was $1198.00
	FE 16-35mm f/2.8 GM
	from Adorama	$2198.00 was $2098.00
	FE 20mm f/1.8 G
	from Adorama	$1048.00 was $948.00
	FE 85mm f/1.8
	from Adorama	$698.00 was $648.00
	FE 24mm f/1.4 GM
	from Adorama	$1598.00 was $1498.00
	FE 24-105mm f/4 G OSS
	from Adorama	$1398.00 was $1198.00
	FE 85mm f/1.8
	from Adorama	$698.00 was $648.00
	FE 100-400mm f/4.5-5.6 GM OSS
	from Adorama	$2798.00 was $2698.00
	Alpha a6400 with 16-50mm Lens
	from Adorama	$1198.00 was $948.00
	FE 50mm f/1.8
	from B&H Photo Video	$278.00 was $228.00
	FE 24-105mm f/4 G OSS
	from B&H Photo Video	$1398.00 was $1198.00
	FE 200-600mm f/5.6-6.3 G OSS
	from B&H Photo Video	$2248.00 was $2148.00
	FE 85mm f/1.8
	from B&H Photo Video	$698.00 was $648.00
	FE 35mm f/1.8
	from B&H Photo Video	$848.00 was $748.00
	FE 20mm f/1.8 G
	from B&H Photo Video	$1048.00 was $948.00
	Alpha a6400
	from B&H Photo Video	$1098.00 was $848.00
	Alpha a6400 with 18-135mm Lens
	from B&H Photo Video	$1498.00 was $1248.00
	FE 24mm f/1.4 GM
	from B&H Photo Video	$1598.00 was $1498.00
	FE 24-105mm f/4 G OSS
	from B&H Photo Video	$1398.00 was $1198.00
	FE 16-35mm f/2.8 GM
	from B&H Photo Video	$2198.00 was $2098.00
	FE 100-400mm f/4.5-5.6 GM OSS
	from B&H Photo Video	$2798.00 was $2698.00
	FE 50mm f/1.8
	from B&H Photo Video	$278.00 was $228.00
	FE 70-300mm f/4.5-5.6 G OSS
	from B&H Photo Video	$1498.00 was $1398.00
	FE 85mm f/1.4 GM
	from B&H Photo Video	$1498.00 was $1398.00
	FE 70-200mm f/2.8 GM OSS
	from B&H Photo Video	$2148.00 was $2048.00
	FE 24-70mm f/2.8 GM
	from B&H Photo Video	$1798.00 was $1598.00
	FE 24-240mm f/3.5-6.3 OSS
	from B&H Photo Video	$1348.00 was $1248.00
	E PZ 18-105mm f/4 G OSS
	from B&H Photo Video	$848.00 was $748.00
	Sonnar T* FE 55mm f/1.8 ZA
	from B&H Photo Video	$1098.00 was $998.00
	Vario-Tessar T* FE 24-70mm f/4 ZA OSS
	from B&H Photo Video	$998.00 was $798.00
	E 35mm f/1.8 OSS
	from B&H Photo Video	$598.00 was $548.00
	E 50mm f/1.8 OSS
	from B&H Photo Video	$448.00 was $398.00
	E 30mm f/3.5 Macro
	from B&H Photo Video	$398.00 was $348.00
	Vario-Tessar T* FE 24-70mm f/4 ZA OSS
	from Adorama	$998.00 was $798.00
	E 35mm f/1.8 OSS
	from Adorama	$598.00 was $548.00
	128GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	$208.00 was $138.00
Monday, December 29, 2025
	E 50mm f/1.8 OSS
	from Adorama	$448.00 was $398.00
	Alpha a6400
	from Adorama	$1098.00 was $848.00
	FE 70-200mm f/2.8 GM OSS
	from Adorama	$2148.00 was $2048.00
	FE 50mm f/1.8
	from Adorama	$278.00 was $228.00
	FE 200-600mm f/5.6-6.3 G OSS
	from Adorama	$2248.00 was $2148.00
	FE 85mm f/1.4 GM
	from Adorama	$1498.00 was $1398.00
Friday, December 19, 2025
	Alpha a6000 with 16-50mm Kit
	from BuyDig	$998.00 was $898.00
Wednesday, December 10, 2025
	Alpha a6000 with 16-50mm Kit
	from BuyDig	$898.00 was $648.00
	128GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	$138.00 was $139.99
Tuesday, December 9, 2025
	128GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	$139.99 was $138.00
Thursday, November 27, 2025
	FE 24-105mm f/4 G OSS
	from B&H Photo Video	$1198.00 was $1298.00
Wednesday, November 26, 2025
	FE 24-105mm f/4 G OSS
	from B&H Photo Video	$1298.00 was $1198.00
	Alpha a6400 with 16-50mm Lens
	from Adorama	$948.00 was $1098.00
	Alpha a6400
	from Adorama	$848.00 was $898.00
Tuesday, November 25, 2025
	Alpha a7S III
	from Adorama	$3698.00 was $3998.00
Monday, November 24, 2025
	Alpha a7S III
	from B&H Photo Video	$3698.00 was $3998.00
	Alpha a6400
	from B&H Photo Video	$848.00 was $898.00
	Alpha a6400 with 18-135mm Lens
	from B&H Photo Video	$1248.00 was $1298.00
Saturday, November 22, 2025
	FE 85mm f/1.8
	from Adorama	$648.00 was $698.00
Friday, November 21, 2025
	FE 85mm f/1.8
	from Adorama	$648.00 was $698.00
Tuesday, November 18, 2025
	FE 85mm f/1.8
	from Adorama	$698.00 was $648.00
	FE 85mm f/1.8
	from Adorama	$698.00 was $648.00
Thursday, November 13, 2025
	Alpha a6400
	from Adorama	$898.00 was $998.00
Tuesday, November 11, 2025
	Alpha a6400
	from B&H Photo Video	$898.00 was $998.00
	Alpha a6400 with 18-135mm Lens
	from B&H Photo Video	$1298.00 was $1398.00
Saturday, November 8, 2025
	E 30mm f/3.5 Macro
	from Adorama	$348.00 was $398.00
Thursday, November 6, 2025
	FE 90mm f/2.8 Macro G OSS
	from Adorama	Lowest Price (All Stores) $1048.00 was $1198.00
Wednesday, November 5, 2025
	FE 50mm f/1.8
	from Adorama	$228.00 was $0.00
	64GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	$74.00 was $108.00
	FE PZ 28-135mm f/4 G OSS
	from Adorama	$2898.00 was $2998.00
	FE 24-240mm f/3.5-6.3 OSS
	from Adorama	$1248.00 was $1348.00
	FE 85mm f/1.8
	from Adorama	$648.00 was $698.00
	FE 70-200mm f/2.8 GM OSS
	from Adorama	$2048.00 was $2148.00
	Alpha a7 III with 28-70mm Kit
	from Adorama	$1698.00 was $2198.00
	FE 85mm f/1.8
	from Adorama	$648.00 was $698.00
	E PZ 18-105mm f/4 G OSS
	from Adorama	$748.00 was $848.00
	from BuyDig	$748.00 was $848.00
	FE 100-400mm f/4.5-5.6 GM OSS
	from Adorama	$2698.00 was $2798.00
	FE 35mm f/1.8
	from Adorama	$748.00 was $848.00
	FE 70-300mm f/4.5-5.6 G OSS
	from Adorama	$1398.00 was $1498.00
Tuesday, November 4, 2025
	Alpha a7 III
	from Adorama	$1498.00 was $1998.00
	FE 85mm f/1.4 GM
	from Adorama	$1398.00 was $1498.00
	FE 24mm f/1.4 GM
	from Adorama	$1498.00 was $1598.00
	FE 50mm f/1.8
	from Adorama	$228.00 was $278.00
	55-210mm f/4.5-6.3 OSS (Black)
	from Adorama	$328.00 was $323.00
	Sonnar T* FE 55mm f/1.8 ZA
	from Adorama	$998.00 was $1098.00
	FE 20mm f/1.8 G
	from Adorama	$948.00 was $1048.00
	Alpha a6400 with 16-50mm Lens
	from Adorama	$1098.00 was $848.00
	FE 200-600mm f/5.6-6.3 G OSS
	from Adorama	$2148.00 was $2248.00
	FE 16-35mm f/2.8 GM
	from Adorama	$2098.00 was $2198.00
	E 50mm f/1.8 OSS
	from Adorama	$398.00 was $448.00