Recent Price Changes
You can also see all recent Sony deals, or view the history of a specific item (including a price history graph) on that item's page.
| Friday, December 19, 2025 | ||
 | Alpha a6000 with 16-50mm Kit | |
| from BuyDig | was $898.00 | |
| Wednesday, December 10, 2025 | ||
| Alpha a6000 with 16-50mm Kit | |
| from BuyDig | was $648.00 | |
 | 128GB SF-G Tough Series UHS-II SDXC Memory Card | |
| from Adorama | Lowest Price (All Stores) was $139.99 | |
| Tuesday, December 9, 2025 | ||
| 128GB SF-G Tough Series UHS-II SDXC Memory Card | |
| from Adorama | was $138.00 | |
| Thursday, November 27, 2025 | ||
 | FE 24-105mm f/4 G OSS | |
| from B&H Photo Video | Lowest Price (All Stores) was $1298.00 | |
| Wednesday, November 26, 2025 | ||
| FE 24-105mm f/4 G OSS | |
| from B&H Photo Video | was $1198.00 | |
 | Alpha a6400 with 16-50mm Lens | |
| from Adorama | Lowest Price (All Stores) was $1098.00 | |
 | Alpha a6400 | |
| from Adorama | Lowest Price (All Stores) was $898.00 | |
| Tuesday, November 25, 2025 | ||
 | Alpha a7S III | |
| from Adorama | Lowest Price (All Stores) was $3998.00 | |
| Monday, November 24, 2025 | ||
| Alpha a7S III | |
| from B&H Photo Video | was $3998.00 | |
| Alpha a6400 | |
| from B&H Photo Video | Lowest Price (All Stores) was $898.00 | |
 | Alpha a6400 with 18-135mm Lens | |
| from B&H Photo Video | Lowest Price (All Stores) was $1298.00 | |
| Saturday, November 22, 2025 | ||
 | FE 85mm f/1.8 | |
| from Adorama | Lowest Price (All Stores) was $698.00 | |
| Friday, November 21, 2025 | ||
 | FE 85mm f/1.8 | |
| from Adorama | Lowest Price (All Stores) was $698.00 | |
| Tuesday, November 18, 2025 | ||
| FE 85mm f/1.8 | |
| from Adorama | was $648.00 | |
| FE 85mm f/1.8 | |
| from Adorama | was $648.00 | |
| Thursday, November 13, 2025 | ||
| Alpha a6400 | |
| from Adorama | was $998.00 | |
| Tuesday, November 11, 2025 | ||
| Alpha a6400 | |
| from B&H Photo Video | was $998.00 | |
| Alpha a6400 with 18-135mm Lens | |
| from B&H Photo Video | was $1398.00 | |
| Saturday, November 8, 2025 | ||
 | E 30mm f/3.5 Macro | |
| from Adorama | Lowest Price (All Stores) was $398.00 | |
| Thursday, November 6, 2025 | ||
 | FE 90mm f/2.8 Macro G OSS | |
| from Adorama | Lowest Price (All Stores) was $1198.00 | |
| Wednesday, November 5, 2025 | ||
 | FE 50mm f/1.8 | |
| from Adorama | was $0.00 | |
 | 64GB SF-G Tough Series UHS-II SDXC Memory Card | |
| from Adorama | Lowest Price (All Stores) was $108.00 | |
 | FE PZ 28-135mm f/4 G OSS | |
| from Adorama | Lowest Price (All Stores) was $2998.00 | |
 | FE 24-240mm f/3.5-6.3 OSS | |
| from Adorama | Lowest Price (All Stores) was $1348.00 | |
| FE 85mm f/1.8 | |
| from Adorama | Lowest Price (All Stores) was $698.00 | |
 | FE 70-200mm f/2.8 GM OSS | |
| from Adorama | Lowest Price (All Stores) was $2148.00 | |
 | Alpha a7 III with 28-70mm Kit | |
| from Adorama | Lowest Price (All Stores) was $2198.00 | |
| FE 85mm f/1.8 | |
| from Adorama | Lowest Price (All Stores) was $698.00 | |
 | E PZ 18-105mm f/4 G OSS | |
| from Adorama | Lowest Price (All Stores) was $848.00 | |
| from BuyDig | Lowest Price (All Stores) was $848.00 | |
 | FE 100-400mm f/4.5-5.6 GM OSS | |
| from Adorama | Lowest Price (All Stores) was $2798.00 | |
 | FE 35mm f/1.8 | |
| from Adorama | Lowest Price (All Stores) was $848.00 | |
 | FE 70-300mm f/4.5-5.6 G OSS | |
| from Adorama | Lowest Price (All Stores) was $1498.00 | |
| Tuesday, November 4, 2025 | ||
 | Alpha a7 III | |
| from Adorama | Lowest Price (All Stores) was $1998.00 | |
 | FE 85mm f/1.4 GM | |
| from Adorama | Lowest Price (All Stores) was $1498.00 | |
 | FE 24mm f/1.4 GM | |
| from Adorama | Lowest Price (All Stores) was $1598.00 | |
 | FE 50mm f/1.8 | |
| from Adorama | Lowest Price (All Stores) was $278.00 | |
 | 55-210mm f/4.5-6.3 OSS (Black) | |
| from Adorama | was $323.00 | |
 | Sonnar T* FE 55mm f/1.8 ZA | |
| from Adorama | Lowest Price (All Stores) was $1098.00 | |
 | FE 20mm f/1.8 G | |
| from Adorama | Lowest Price (All Stores) was $1048.00 | |
| Alpha a6400 with 16-50mm Lens | |
| from Adorama | was $848.00 | |
 | FE 200-600mm f/5.6-6.3 G OSS | |
| from Adorama | Lowest Price (All Stores) was $2248.00 | |
 | FE 16-35mm f/2.8 GM | |
| from Adorama | Lowest Price (All Stores) was $2198.00 | |
 | E 50mm f/1.8 OSS | |
| from Adorama | Lowest Price (All Stores) was $448.00 | |
 | FE 24-70mm f/2.8 GM | |
| from Adorama | Lowest Price (All Stores) was $1798.00 | |
| 128GB SF-G Tough Series UHS-II SDXC Memory Card | |
| from Adorama | Lowest Price (All Stores) was $208.00 | |
 | E 35mm f/1.8 OSS | |
| from Adorama | Lowest Price (All Stores) was $598.00 | |
| Alpha a6400 | |
| from Adorama | was $1098.00 | |
| FE 50mm f/1.8 | |
| from B&H Photo Video | Lowest Price (All Stores) was $278.00 | |
| FE 85mm f/1.8 | |
| from B&H Photo Video | Lowest Price (All Stores) was $698.00 | |
| FE 200-600mm f/5.6-6.3 G OSS | |
| from B&H Photo Video | Lowest Price (All Stores) was $2248.00 | |
| FE 35mm f/1.8 | |
| from B&H Photo Video | Lowest Price (All Stores) was $848.00 | |
| FE 20mm f/1.8 G | |
| from B&H Photo Video | Lowest Price (All Stores) was $1048.00 | |
| Alpha a6400 with 18-135mm Lens | |
| from B&H Photo Video | was $1498.00 | |
| Alpha a6400 | |
| from B&H Photo Video | was $1098.00 | |
| FE 24mm f/1.4 GM | |
| from B&H Photo Video | Lowest Price (All Stores) was $1598.00 | |
| Alpha a7 III with 28-70mm Kit | |
| from B&H Photo Video | Lowest Price (All Stores) was $2198.00 | |
| Alpha a7 III | |
| from B&H Photo Video | Lowest Price (All Stores) was $1998.00 | |
| FE 16-35mm f/2.8 GM | |
| from B&H Photo Video | Lowest Price (All Stores) was $2198.00 | |
| FE 100-400mm f/4.5-5.6 GM OSS | |
| from B&H Photo Video | Lowest Price (All Stores) was $2798.00 | |
| FE 70-300mm f/4.5-5.6 G OSS | |
| from B&H Photo Video | Lowest Price (All Stores) was $1498.00 | |
| FE 50mm f/1.8 | |
| from B&H Photo Video | Lowest Price (All Stores) was $278.00 | |
| FE 85mm f/1.4 GM | |
| from B&H Photo Video | Lowest Price (All Stores) was $1498.00 | |
| FE 24-240mm f/3.5-6.3 OSS | |
| from B&H Photo Video | Lowest Price (All Stores) was $1348.00 | |
| E PZ 18-105mm f/4 G OSS | |
| from B&H Photo Video | Lowest Price (All Stores) was $848.00 | |
| Sonnar T* FE 55mm f/1.8 ZA | |
| from B&H Photo Video | Lowest Price (All Stores) was $1098.00 | |
 | Vario-Tessar T* FE 24-70mm f/4 ZA OSS | |
| from B&H Photo Video | Lowest Price (All Stores) was $998.00 | |
| E 35mm f/1.8 OSS | |
| from B&H Photo Video | Lowest Price (All Stores) was $598.00 | |
| E 30mm f/3.5 Macro | |
| from B&H Photo Video | Lowest Price (All Stores) was $398.00 | |
| E 50mm f/1.8 OSS | |
| from B&H Photo Video | Lowest Price (All Stores) was $448.00 | |
| Monday, November 3, 2025 | ||
| FE 24-105mm f/4 G OSS | |
| from Adorama | Lowest Price (All Stores) was $1398.00 | |
 | FE 24-105mm f/4 G OSS | |
| from Adorama | was $0.00 | |
| Vario-Tessar T* FE 24-70mm f/4 ZA OSS | |
| from Adorama | Lowest Price (All Stores) was $998.00 | |
| Tuesday, October 21, 2025 | ||
 | Alpha a6600 | |
| from B&H Photo Video | was $998.00 | |
| Monday, October 20, 2025 | ||
| FE 24-105mm f/4 G OSS | |
| from B&H Photo Video | Lowest Price (All Stores) was $1398.00 | |
| Alpha a7 III with 28-70mm Kit | |
| from B&H Photo Video | was $1898.00 | |
| Alpha a7 III | |
| from B&H Photo Video | was $1698.00 | |
| FE 24-105mm f/4 G OSS | |
| from B&H Photo Video | Lowest Price (All Stores) was $1398.00 | |
| FE 70-200mm f/2.8 GM OSS | |
| from B&H Photo Video | Lowest Price (All Stores) was $2148.00 | |
| FE 24-70mm f/2.8 GM | |
| from B&H Photo Video | Lowest Price (All Stores) was $1798.00 | |
| Thursday, October 16, 2025 | ||
| Alpha a7 III with 28-70mm Kit | |
| from B&H Photo Video | was $2198.00 | |
| Alpha a7 III | |
| from B&H Photo Video | was $1998.00 | |
| Monday, October 13, 2025 | ||
| Alpha a7S III | |
| from B&H Photo Video | was $3698.00 | |
| FE 85mm f/1.8 | |
| from B&H Photo Video | was $648.00 | |
| FE 50mm f/1.8 | |
| from B&H Photo Video | was $228.00 | |
| FE 24-105mm f/4 G OSS | |
| from B&H Photo Video | was $1198.00 | |
| FE 35mm f/1.8 | |
| from B&H Photo Video | was $748.00 | |
| FE 200-600mm f/5.6-6.3 G OSS | |
| from B&H Photo Video | was $2148.00 | |
| FE 20mm f/1.8 G | |
| from B&H Photo Video | was $948.00 | |
| Alpha a6400 with 18-135mm Lens | |
| from B&H Photo Video | was $1398.00 | |
| Alpha a6400 | |
| from B&H Photo Video | was $998.00 | |
| FE 24mm f/1.4 GM | |
| from B&H Photo Video | was $1498.00 | |
| Alpha a7 III with 28-70mm Kit | |
| from B&H Photo Video | was $1898.00 | |
| Alpha a7 III | |
| from B&H Photo Video | was $1698.00 | |
| FE 24-105mm f/4 G OSS | |
| from B&H Photo Video | was $1198.00 | |
| FE 16-35mm f/2.8 GM | |
| from B&H Photo Video | was $2098.00 | |
| FE 100-400mm f/4.5-5.6 GM OSS | |
| from B&H Photo Video | was $2698.00 | |
| FE 50mm f/1.8 | |
| from B&H Photo Video | was $228.00 | |
| FE 70-300mm f/4.5-5.6 G OSS | |
| from B&H Photo Video | was $1398.00 | |