| Tuesday, September 30, 2025 |
 | Alpha a6400 | |
| from Best Buy | was $1896.00 |
 | FE 35mm f/1.8 | |
| from Best Buy | was $626.99 |
 | Alpha a6400 with 16-50mm Lens | |
| from Best Buy | was $1198.00 |
 | FE 24-105mm f/4 G OSS | |
| from Best Buy | was $1398.00 |
 | FE 24-240mm f/3.5-6.3 OSS | |
| from Best Buy | Lowest Price (All Stores) was $1349.99 |
 | FE 85mm f/1.8 | |
| from Best Buy | was $648.00 |
 | FE 24-105mm f/4 G OSS | |
| from Best Buy | was $1398.00 |
| |
| Monday, September 29, 2025 |
 | Alpha a6400 with 16-50mm Lens | |
| from Best Buy | was $999.99 |
 | Alpha a7 III | |
| from Best Buy | was $1998.00 |
 | FE 90mm f/2.8 Macro G OSS | |
| from Best Buy | was $1198.00 |
 | FE 70-300mm f/4.5-5.6 G OSS | |
| from Best Buy | was $1498.00 |
 | Alpha a6400 | |
| from Best Buy | was $1479.00 |
 | Distagon T* FE 35mm f/1.4 ZA | |
| from Best Buy | was $1098.00 |
 | FE 200-600mm f/5.6-6.3 G OSS | |
| from Best Buy | was $2248.00 |
 | FE 100-400mm f/4.5-5.6 GM OSS | |
| from Best Buy | was $2799.99 |
 | Alpha a6400 with 18-135mm Lens | |
| from Best Buy | was $1499.99 |
 | FE 24-70mm f/2.8 GM | |
| from Best Buy | was $1799.99 |
| |
| Sunday, September 28, 2025 |
 | Alpha a7S III | |
| from Best Buy | was $3259.95 |
 | Alpha a6400 | |
| from Best Buy | was $826.99 |
 | Alpha a6400 with 16-50mm Lens | |
| from Best Buy | was $1198.00 |
 | FE 135mm f/1.8 GM | |
| from Best Buy | was $1910.97 |
 | FE 35mm f/1.8 | |
| from Best Buy | was $849.99 |
 | FE 85mm f/1.8 | |
| from Best Buy | Lowest Price (All Stores) was $699.99 |
 | FE 35mm f/1.8 | |
| from Adorama | was $798.00 |
| from Best Buy | was $798.00 |
| |
| Saturday, September 27, 2025 |
 | E 20mm f/2.8 | |
| from Adorama | was $373.00 |
 | FE 85mm f/1.8 | |
| from Best Buy | was $698.00 |
 | Alpha a6400 with 16-50mm Lens | |
| from Best Buy | was $929.00 |
 | FE 135mm f/1.8 GM | |
| from Best Buy | was $2248.00 |
 | FE 20mm f/1.8 G | |
| from Best Buy | was $1048.00 |
| |
| Friday, September 26, 2025 |
 | FE 100-400mm f/4.5-5.6 GM OSS | |
| from Best Buy | was $2698.00 |
| from Best Buy | was $2799.99 |
| |
| Thursday, September 25, 2025 |
 | E 16mm f/2.8 | |
| from Adorama | was $273.00 |
 | FE 85mm f/1.8 | |
| from Best Buy | was $698.00 |
 | Alpha a7S III | |
| from Best Buy | was $3998.00 |
 | FE 16-35mm f/2.8 GM | |
| from Best Buy | was $2198.00 |
 | FE 85mm f/1.8 | |
| from Best Buy | was $648.00 |
 | E PZ 18-200mm f/3.5-6.3 OSS | |
| from Best Buy | was $999.00 |
 | FE 20mm f/1.8 G | |
| from Adorama | was $948.00 |
| from Best Buy | was $948.00 |
 | FE 24-70mm f/2.8 GM | |
| from Best Buy | was $1798.00 |
 | FE 100-400mm f/4.5-5.6 GM OSS | |
| from Best Buy | was $2698.00 |
| |
| Wednesday, September 24, 2025 |
 | FE 50mm f/1.8 | |
| from Best Buy | was $199.99 |
 | FE 16-35mm f/2.8 GM | |
| from Adorama | was $2048.00 |
| from Best Buy | Lowest Price (All Stores) was $2199.99 |
 | Alpha a6400 | |
| from Best Buy | was $1098.00 |
 | FE 70-300mm f/4.5-5.6 G OSS | |
| from Best Buy | Lowest Price (All Stores) was $1499.99 |
 | Alpha a7S III | |
| from Best Buy | Lowest Price (All Stores) was $3999.99 |
 | FE 600mm f/4 GM OSS | |
| from Adorama | was $13698.00 |
 | E PZ 18-105mm f/4 G OSS | |
| from Best Buy | Lowest Price (All Stores) was $849.99 |
 | Alpha a6400 with 16-50mm Lens | |
| from Best Buy | was $999.99 |
 | FE 135mm f/1.8 GM | |
| from Best Buy | was $1868.49 |
 | FE 100mm f/2.8 STF GM OSS | |
| from Adorama | was $1598.00 |
 | Vario-Tessar T* FE 24-70mm f/4 ZA OSS | |
| from Adorama | was $948.00 |
 | Alpha a6400 with 16-50mm Lens | |
| from Best Buy | was $939.99 |
| |
| Tuesday, September 23, 2025 |
 | Alpha a7S III | |
| from Adorama | was $3798.00 |
| from Best Buy | was $3798.00 |
 | E PZ 18-105mm f/4 G OSS | |
| from Best Buy | was $848.00 |
 | FE 200-600mm f/5.6-6.3 G OSS | |
| from Adorama | was $2098.00 |
| from Best Buy | was $2099.99 |
 | FE 24mm f/1.4 GM | |
| from Adorama | was $1498.00 |
| from Best Buy | was $1499.99 |
 | FE 50mm f/1.8 | |
| from Adorama | was $273.00 |
| from Best Buy | was $273.00 |
 | FE 85mm f/1.8 | |
| from Adorama | was $648.00 |
| from Best Buy | was $649.99 |
 | Sonnar T* FE 55mm f/1.8 ZA | |
| from Adorama | was $1048.00 |
 | Alpha a7S III | |
| from B&H Photo Video | was $3798.00 |
 | FE 85mm f/1.8 | |
| from B&H Photo Video | was $648.00 |
 | FE 50mm f/1.8 | |
| from B&H Photo Video | was $273.00 |
 | FE 35mm f/1.8 | |
| from B&H Photo Video | was $798.00 |
 | FE 200-600mm f/5.6-6.3 G OSS | |
| from B&H Photo Video | was $2098.00 |
 | FE 600mm f/4 GM OSS | |
| from B&H Photo Video | was $13698.00 |
 | FE 20mm f/1.8 G | |
| from B&H Photo Video | was $948.00 |
 | Alpha a6400 with 18-135mm Lens | |
| from B&H Photo Video | was $1248.00 |
 | FE 24mm f/1.4 GM | |
| from B&H Photo Video | was $1498.00 |
 | Alpha a7 III | |
| from B&H Photo Video | was $1498.00 |
 | FE 16-35mm f/2.8 GM | |
| from B&H Photo Video | was $2048.00 |
 | FE 100mm f/2.8 STF GM OSS | |
| from B&H Photo Video | was $1598.00 |
 | FE 50mm f/1.8 | |
| from B&H Photo Video | was $273.00 |
 | FE 85mm f/1.4 GM | |
| from B&H Photo Video | was $1398.00 |
 | Sonnar T* FE 55mm f/1.8 ZA | |
| from B&H Photo Video | was $1048.00 |
 | Vario-Tessar T* FE 24-70mm f/4 ZA OSS | |
| from B&H Photo Video | was $948.00 |
 | E 20mm f/2.8 | |
| from B&H Photo Video | was $373.00 |
 | E 55-210mm f/4.5-6.3 OSS (Silver) | |
| from B&H Photo Video | was $323.00 |
 | Sonnar T* E 24mm f/1.8 ZA | |
| from B&H Photo Video | was $848.00 |
 | E 16mm f/2.8 | |
| from B&H Photo Video | was $273.00 |
 | Alpha a7 III with 28-70mm Kit | |
| from B&H Photo Video | was $1698.00 |
| from Adorama | was $1698.00 |
| from Best Buy | was $1698.00 |
 | FE 135mm f/1.8 GM | |
| from B&H Photo Video | was $2198.00 |
 | FE 85mm f/1.8 | |
| from Adorama | was $648.00 |
 | Vario-Tessar T* FE 16-35mm f/4 ZA OSS | |
| from Best Buy | was $829.99 |
 | 64GB SF-G Tough Series UHS-II SDXC Memory Card | |
| from Adorama | was $78.00 |
 | FE 400mm f/2.8 GM OSS | |
| from Adorama | was $12698.00 |
| from B&H Photo Video | was $12698.00 |
 | Alpha a6400 | |
| from B&H Photo Video | was $848.00 |
| from Adorama | was $848.00 |
| from Best Buy | was $848.00 |
 | FE 100-400mm f/4.5-5.6 GM OSS | |
| from B&H Photo Video | was $2698.00 |