| Friday, October 10, 2025 |
 | Alpha a6400 with 16-50mm Lens | |
| from Best Buy | was $999.99 |
 | Alpha a6400 | |
| from Best Buy | was $1467.00 |
 | Alpha a6000 with 16-50mm and 55-210mm | |
| from Best Buy | was $1154.95 |
 | FE 85mm f/1.8 | |
| from Best Buy | was $649.99 |
 | FE 35mm f/1.8 | |
| from Best Buy | was $848.00 |
| |
| Thursday, October 9, 2025 |
 | FE 16-35mm f/2.8 GM | |
| from Best Buy | was $2198.00 |
 | FE 24-105mm f/4 G OSS | |
| from Best Buy | was $1198.00 |
 | Alpha a6400 with 16-50mm Lens | |
| from Best Buy | was $939.99 |
 | E PZ 16-50mm f/3.5-5.6 OSS | |
| from Best Buy | was $299.99 |
 | FE 90mm f/2.8 Macro G OSS | |
| from Best Buy | was $1198.00 |
 | FE 20mm f/1.8 G | |
| from Best Buy | was $939.95 |
 | FE 50mm f/1.8 | |
| from Best Buy | was $229.99 |
 | Alpha a7 III | |
| from Best Buy | was $1798.00 |
 | E PZ 18-200mm f/3.5-6.3 OSS | |
| from Best Buy | was $1198.00 |
 | FE 24-105mm f/4 G OSS | |
| from Best Buy | Lowest Price (All Stores) was $1398.00 |
 | Vario-Tessar T* FE 16-35mm f/4 ZA OSS | |
| from Best Buy | was $829.99 |
 | FE 16-35mm f/2.8 GM | |
| from Best Buy | was $2098.00 |
| |
| Wednesday, October 8, 2025 |
 | FE 85mm f/1.8 | |
| from Best Buy | was $648.00 |
 | E 35mm f/1.8 OSS | |
| from Best Buy | was $599.99 |
 | Alpha a6400 | |
| from Best Buy | was $889.99 |
 | FE 70-300mm f/4.5-5.6 G OSS | |
| from Best Buy | was $1499.99 |
 | FE 24-240mm f/3.5-6.3 OSS | |
| from Best Buy | was $1348.00 |
 | FE 50mm f/1.8 | |
| from Best Buy | was $228.00 |
 | FE 200-600mm f/5.6-6.3 G OSS | |
| from Best Buy | was $2248.00 |
 | Alpha a6600 | |
| from Best Buy | was $998.00 |
 | FE 24-105mm f/4 G OSS | |
| from Best Buy | Lowest Price (All Stores) was $1398.00 |
 | FE 20mm f/1.8 G | |
| from Best Buy | was $1048.00 |
 | Alpha a7 III with 28-70mm Kit | |
| from Best Buy | was $1949.00 |
 | E PZ 18-105mm f/4 G OSS | |
| from Best Buy | was $849.99 |
 | Sonnar T* FE 55mm f/1.8 ZA | |
| from Best Buy | was $1098.00 |
 | FE 85mm f/1.8 | |
| from Best Buy | was $698.00 |
 | FE 50mm f/1.8 | |
| from Best Buy | was $278.00 |
| |
| Tuesday, October 7, 2025 |
 | Alpha a6400 | |
| from Best Buy | was $1328.99 |
 | Alpha a6600 | |
| from Best Buy | was $1198.00 |
 | FE 16-35mm f/2.8 GM | |
| from Best Buy | was $2048.00 |
 | Distagon T* FE 35mm f/1.4 ZA | |
| from Best Buy | was $1098.00 |
 | 55-210mm f/4.5-6.3 OSS (Black) | |
| from B&H Photo Video | was $323.00 |
 | FE 24mm f/1.4 GM | |
| from Best Buy | was $1598.00 |
 | E PZ 18-200mm f/3.5-6.3 OSS | |
| from Best Buy | was $999.00 |
 | Alpha a7S III | |
| from Best Buy | was $3698.00 |
 | FE 28-70mm f/3.5-5.6 OSS | |
| from Best Buy | Lowest Price (All Stores) was $449.99 |
 | Alpha a7S III | |
| from Best Buy | was $3998.00 |
 | FE 24-70mm f/2.8 GM | |
| from Best Buy | was $1799.99 |
 | Alpha a6400 with 18-135mm Lens | |
| from Best Buy | was $1498.00 |
| |
| Monday, October 6, 2025 |
 | Alpha a6400 | |
| from Best Buy | was $1098.00 |
 | FE 35mm f/1.8 | |
| from Best Buy | was $626.99 |
 | E PZ 16-50mm f/3.5-5.6 OSS | |
| from Best Buy | was $136.49 |
 | FE 50mm f/1.8 | |
| from Best Buy | was $278.00 |
 | Alpha a7 III | |
| from Best Buy | was $1998.00 |
 | FE 24mm f/1.4 GM | |
| from Best Buy | Lowest Price (All Stores) was $1599.99 |
 | Alpha a7S III | |
| from B&H Photo Video | was $3998.00 |
 | FE 24-105mm f/4 G OSS | |
| from B&H Photo Video | Lowest Price (All Stores) was $1398.00 |
 | FE 50mm f/1.8 | |
| from B&H Photo Video | was $278.00 |
 | FE 85mm f/1.8 | |
| from B&H Photo Video | was $698.00 |
 | FE 200-600mm f/5.6-6.3 G OSS | |
| from B&H Photo Video | was $2248.00 |
 | FE 35mm f/1.8 | |
| from B&H Photo Video | was $848.00 |
 | FE 20mm f/1.8 G | |
| from B&H Photo Video | was $1048.00 |
 | Alpha a6400 with 18-135mm Lens | |
| from B&H Photo Video | was $1498.00 |
 | Alpha a6400 | |
| from B&H Photo Video | was $1098.00 |
 | FE 24mm f/1.4 GM | |
| from B&H Photo Video | was $1598.00 |
 | Alpha a7 III with 28-70mm Kit | |
| from B&H Photo Video | was $2198.00 |
 | Alpha a7 III | |
| from B&H Photo Video | was $1998.00 |
 | FE 24-105mm f/4 G OSS | |
| from B&H Photo Video | Lowest Price (All Stores) was $1398.00 |
 | FE 16-35mm f/2.8 GM | |
| from B&H Photo Video | was $2198.00 |
 | FE 100-400mm f/4.5-5.6 GM OSS | |
| from B&H Photo Video | was $2798.00 |
 | FE 50mm f/1.8 | |
| from B&H Photo Video | was $278.00 |
 | FE 70-300mm f/4.5-5.6 G OSS | |
| from B&H Photo Video | was $1498.00 |
 | FE 70-200mm f/2.8 GM OSS | |
| from B&H Photo Video | Lowest Price (All Stores) was $2148.00 |
 | FE 85mm f/1.4 GM | |
| from B&H Photo Video | was $1498.00 |
 | FE 24-70mm f/2.8 GM | |
| from B&H Photo Video | Lowest Price (All Stores) was $1798.00 |
 | FE 90mm f/2.8 Macro G OSS | |
| from B&H Photo Video | Lowest Price (All Stores) was $1198.00 |
 | FE 24-240mm f/3.5-6.3 OSS | |
| from B&H Photo Video | was $1348.00 |
 | E PZ 18-105mm f/4 G OSS | |
| from B&H Photo Video | was $848.00 |
 | Sonnar T* FE 55mm f/1.8 ZA | |
| from B&H Photo Video | was $1098.00 |
 | Vario-Tessar T* FE 24-70mm f/4 ZA OSS | |
| from B&H Photo Video | was $998.00 |
 | E 35mm f/1.8 OSS | |
| from B&H Photo Video | was $598.00 |
 | E 50mm f/1.8 OSS | |
| from B&H Photo Video | was $448.00 |
 | E 30mm f/3.5 Macro | |
| from B&H Photo Video | was $398.00 |
 | Alpha a7 III with 28-70mm Kit | |
| from Best Buy | was $2198.00 |
 | FE 85mm f/1.4 GM | |
| from Best Buy | was $1499.99 |
 | FE 85mm f/1.8 | |
| from Best Buy | was $698.00 |
 | Alpha a6400 with 16-50mm Lens | |
| from Best Buy | was $1044.95 |
 | Alpha a7 III | |
| from Best Buy | Lowest Price (All Stores) was $2049.00 |
| |
| Sunday, October 5, 2025 |
 | Vario-Tessar T* FE 16-35mm f/4 ZA OSS | |
| from Best Buy | was $998.00 |
 | Alpha a6400 with 16-50mm Lens | |
| from Best Buy | was $1198.00 |
 | Alpha a7S III | |
| from Best Buy | Lowest Price (All Stores) was $4278.00 |
 | FE 20mm f/1.8 G | |
| from Best Buy | was $939.95 |
 | FE 35mm f/1.8 | |
| from Best Buy | was $848.00 |
 | FE 50mm f/1.8 | |
| from Best Buy | Lowest Price (All Stores) was $279.99 |
 | Alpha a7 II with FE 28-70mm f/3.5-5.6 OSS Kit | |
| from Best Buy | was $1519.99 |
 | FE 70-200mm f/2.8 GM OSS | |
| from Best Buy | was $2149.99 |
 | Sonnar T* FE 55mm f/1.8 ZA | |
| from Best Buy | was $1048.00 |
 | FE 50mm f/1.8 | |
| from Best Buy | was $278.00 |
| |
| Saturday, October 4, 2025 |
 | Alpha a7S III | |
| from Best Buy | was $3998.00 |
 | Distagon T* FE 35mm f/1.4 ZA | |
| from Best Buy | was $1049.98 |
 | FE 70-200mm f/2.8 GM OSS | |
| from Best Buy | was $1825.97 |
 | Alpha a7 III | |
| from Best Buy | was $1999.99 |
 | FE 200-600mm f/5.6-6.3 G OSS | |
| from Best Buy | was $2098.00 |
 | FE 35mm f/1.8 | |
| from Best Buy | Lowest Price (All Stores) was $849.99 |
 | FE 85mm f/1.8 | |
| from Best Buy | Lowest Price (All Stores) was $699.99 |