B&H started an incredible promotion — for a limited time, when you purchase select Sony gear using your B&H Payboo card, you save the tax, plus you get an extra 10% back!

Many cameras and lenses are included in the discount.

Today’s B&H DealZone (one-day deal) features the Sigma Art 35mm f/1.4 DG HSM for Sony E for $599.00, which matches the lowest price seen yet! Nikon, Canon, Leica, and Pentax mounts are also available. This deal is today only or until sold out.

• Sigma Art 35mm f/1.4 DG HSM for Sony E for $599.00 at B&H

Amazon is discounting the Sony FE 24-70mm f/2.8 GM to $1759.95 — save over $400 from the regular price of $2198. This is sold by Amazon directly, not a 3rd party, so it comes with a Sony USA manufacturer warranty. This is the lowest price from an authorized Sony dealer that we’ve seen in over 2 years, since April 2017.

• Sony FE 24-70mm f/2.8 GM for $1759.95 at Amazon

These camera deals from Amazon are usually short-lived, so don’t miss out!

Today’s B&H DealZone (one-day deal) features a hot deal on the Sigma Art 105mm f/1.4 DG HSM for Sony E. It’s now discounted to $1249.00, a $350 savings from the regular price of $1599 and the lowest price seen yet.

• Sigma Art 105mm f/1.4 DG HSM for Sony E for $1249.00

Sony is featuring a huge EDU discount this season with up to 30% off popular Alpha bodies and lenses. This deal is available through an education portal, such as B&H’s EDU Advantage.

To qualify, you need a valid email address or student ID from a college or university institution. Through B&H’s EDU Advantage, verification is instant and only takes a minute!

30% Off

• Sony Alpha a7R IV Mirrorless Digital Camera (Body Only) for $2,448.60

20% Off

• Sony Alpha a7R III Mirrorless Digital Camera (Body Only) for $1,938.40
• Sony FE 100-400mm f/4.5-5.6 GM OSS Lens for $1,998.40
• Sony FE 100mm f/2.8 STF GM OSS Lens for $1,198.40
• Sony FE 16-35mm f/2.8 GM Lens for $1,758.40
• Sony FE 24-70mm f/2.8 GM Lens for $1,758.40
• Sony FE 70-200mm f/2.8 GM OSS Lens for $2,078.40
• Sony FE 85mm f/1.4 GM Lens for $1,438.40
• Sony FE 135mm f/1.8 GM Lens for $1,678.40
• Sony FDR-AX700 4K Camcorder for $1,418.40

15% Off

• Sony Alpha a6600 Mirrorless Digital Camera (Body Only) for $1,188.30
• Sony Alpha a6600 Mirrorless Digital Camera with 18-135mm Lens for $1,528.30
• Sony Cyber-shot DSC-RX100 III Digital Camera for $485.80
• Sony Cyber-shot DSC-RX100 III Digital Camera Video Creator Kit for $578.30
• Sony Cyber-shot DSC-RX100 VI Digital Camera for $918.30
• Sony Cyber-shot DSC-RX100 VII Digital Camera for $1,103.30
• Sony Cyber-shot DSC-RX100 VII Digital Camera with Shooting Grip Kit for $1,188.30
• Sony HVL-F45RM Wireless Radio Flash for $308.30
• Sony ECM-B1M Camera-Mount Digital Shotgun Microphone for Sony Cameras for $295.80
• Sony XLR-K3M Dual-Channel Digital XLR Audio Adapter Kit with Shotgun Microphone for $508.30
• Sony VG-C3EM Vertical Grip for $295.80
• Sony VG-C4EM Vertical Grip for $338.30