Recent Price Changes

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Monday, October 12, 2026
	Alpha a6400
	from B&H Photo Video	$1098.00 was $898.00
	FE 70-200mm f/4 Macro G OSS II Lens (Sony E)
	from B&H Photo Video	$1698.00 was $1598.00
	FE 24mm f/2.8 G Lens
	from Adorama	$748.00 was $798.00
	E 16-55mm f/2.8 G Lens
	from Adorama	$1498.00 was $1698.00
	E 10-20mm f/4 PZ G Lens
	from Adorama	$848.00 was $948.00
	FE 50mm f/2.5 G Lens
	from Adorama	$648.00 was $698.00
	FE 300mm f/2.8 GM OSS Lens (Sony E)
	from Adorama	$6598.00 was $6798.00
	E 70-350mm f/4.5-6.3 G OSS Lens
	from Adorama	$898.00 was $998.00
	E 11mm f/1.8 Lens
	from Adorama	$498.00 was $548.00
	FE 12-24mm f/2.8 GM Lens
	from Adorama	$3148.00 was $3248.00
	E 50mm f/1.8 OSS Lens (Black)
	from Adorama	$398.00 was $448.00
	FE 40mm f/2.5 G Lens
	from Adorama	$748.00 was $798.00
	E 15mm f/1.4 G Lens
	from Adorama	$848.00 was $948.00
	FE 24-50mm f/2.8 G Lens (Sony E)
	from Adorama	$1198.00 was $1298.00
	FE 50mm f/1.2 GM Lens (Sony E)
	from Adorama	$2198.00 was $2298.00
	FE 24mm f/1.4 GM
	from Adorama	$1498.00 was $1598.00
	64GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	$133.00 was $178.00
	128GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	$243.00 was $343.00
	FE 50mm f/1.8
	from Adorama	$198.00 was $248.00
	FE 85mm f/1.8
	from Adorama	$648.00 was $698.00
	FE 85mm f/1.8
	from Adorama	$648.00 was $698.00
	FE 16-35mm f/2.8 GM
	from Adorama	$2098.00 was $2198.00
	FE 24-70mm f/2.8 GM
	from Adorama	$1598.00 was $1798.00
	Alpha a7 III
	from Adorama	Lowest Price (All Stores) $1498.00 was $1698.00
	FE 70-300mm f/4.5-5.6 G OSS
	from Adorama	$1398.00 was $1498.00
	FE 90mm f/2.8 Macro G OSS
	from Adorama	$948.00 was $1048.00
	FE 100-400mm f/4.5-5.6 GM OSS
	from Adorama	$2698.00 was $2798.00
	FE 50mm f/1.8
	from Adorama	$198.00 was $248.00
	FE 24-240mm f/3.5-6.3 OSS
	from Adorama	$1248.00 was $1348.00
	FE 85mm f/1.4 GM
	from Adorama	$1398.00 was $1498.00
	FE 70-200mm f/2.8 GM OSS
	from Adorama	$1998.00 was $2148.00
	FE PZ 28-135mm f/4 G OSS
	from Adorama	$2898.00 was $2998.00
	E 35mm f/1.8 OSS
	from Adorama	$498.00 was $598.00
	E PZ 18-105mm f/4 G OSS
	from Adorama	$748.00 was $848.00
	E 30mm f/3.5 Macro
	from Adorama	$348.00 was $398.00
	E 50mm f/1.8 OSS
	from Adorama	$398.00 was $448.00
Friday, October 9, 2026
	a7R V Mirrorless Camera
	from B&H Photo Video	$3298.00 was $3498.00
	E 10-20mm f/4 PZ G Lens
	from B&H Photo Video	$848.00 was $749.99
Tuesday, October 6, 2026
	E 10-20mm f/4 PZ G Lens
	from B&H Photo Video	$749.99 was $848.00
Monday, October 5, 2026
	ZV-E1 Mirrorless Camera (White)
	from PROCAM	$2198.00 was $2498.00
	FE 50mm f/2.5 G Lens
	from PROCAM	$648.00 was $698.00
	FE PZ 16-35mm f/4 G Lens
	from PROCAM	$1198.00 was $1298.00
	FE 300mm f/2.8 GM OSS Lens (Sony E)
	from PROCAM	$6598.00 was $6798.00
	ZV-E1 Mirrorless Camera (Black)
	from PROCAM	$2198.00 was $2498.00
	E 10-20mm f/4 PZ G Lens
	from PROCAM	$848.00 was $948.00
	FE 16-25mm f/2.8 G Lens (Sony E)
	from PROCAM	$1198.00 was $1298.00
	FE 20-70mm f/4 G Lens (Sony E)
	from PROCAM	$1098.00 was $1198.00
	E 11mm f/1.8 Lens
	from PROCAM	$498.00 was $548.00
	FE 85mm f/1.4 GM II Lens
	from PROCAM	$1748.00 was $1948.00
	FE 24-50mm f/2.8 G Lens (Sony E)
	from PROCAM	$1198.00 was $1298.00
	FE 50mm f/1.4 GM Lens (Sony E)
	from PROCAM	$1198.00 was $1398.00
	FE 35mm f/1.4 GM Lens
	from PROCAM	$1298.00 was $1498.00
	FE 12-24mm f/2.8 GM Lens
	from PROCAM	$3148.00 was $3248.00
	E 50mm f/1.8 OSS Lens (Black)
	from PROCAM	$398.00 was $448.00
	FE 24mm f/2.8 G Lens
	from PROCAM	$748.00 was $798.00
	E 16-55mm f/2.8 G Lens
	from PROCAM	$1498.00 was $1698.00
	FE 50mm f/1.2 GM Lens (Sony E)
	from PROCAM	$2198.00 was $2298.00
	E 70-350mm f/4.5-6.3 G OSS Lens
	from PROCAM	$898.00 was $998.00
	FE 14mm f/1.8 GM Lens
	from PROCAM	$1598.00 was $1698.00
	E 15mm f/1.4 G Lens
	from PROCAM	$848.00 was $948.00
	FE 40mm f/2.5 G Lens
	from PROCAM	$748.00 was $798.00
	a1 Mirrorless Camera
	from PROCAM	$5698.00 was $6198.00
	FE 50mm f/1.8
	from PROCAM	$198.00 was $248.00
	Alpha a7S III
	from PROCAM	$3698.00 was $3998.00
	FE 20mm f/1.8 G
	from PROCAM	$898.00 was $998.00
	FE 35mm f/1.8
	from PROCAM	$698.00 was $798.00
	FE 200-600mm f/5.6-6.3 G OSS
	from PROCAM	$1998.00 was $2098.00
	FE 85mm f/1.8
	from PROCAM	$648.00 was $698.00
	Alpha a7 III
	from PROCAM	$1398.00 was $1698.00
	Alpha a7 III with 28-70mm Kit
	from PROCAM	$1598.00 was $1898.00
	FE 100-400mm f/4.5-5.6 GM OSS
	from PROCAM	$2698.00 was $2798.00
	FE 16-35mm f/2.8 GM
	from PROCAM	$2098.00 was $2198.00
	FE 70-200mm f/2.8 GM OSS
	from PROCAM	$1998.00 was $2148.00
	FE 24mm f/1.4 GM
	from PROCAM	$1498.00 was $1598.00
	FE 85mm f/1.4 GM
	from PROCAM	$1398.00 was $1498.00
	FE 24-70mm f/2.8 GM
	from PROCAM	$1498.00 was $1798.00
	FE 70-300mm f/4.5-5.6 G OSS
	from PROCAM	$1398.00 was $1498.00
	FE 24-240mm f/3.5-6.3 OSS
	from PROCAM	$1248.00 was $1348.00
	FE 90mm f/2.8 Macro G OSS
	from PROCAM	$948.00 was $1048.00
	FE PZ 28-135mm f/4 G OSS
	from PROCAM	$2898.00 was $2998.00
	E PZ 18-105mm f/4 G OSS
	from PROCAM	$748.00 was $848.00
	E 35mm f/1.8 OSS
	from PROCAM	$498.00 was $598.00
	E 10-20mm f/4 PZ G Lens
	from B&H Photo Video	$848.00 was $948.00
	E 50mm f/1.8 OSS Lens (Black)
	from B&H Photo Video	$398.00 was $448.00
	E 15mm f/1.4 G Lens
	from B&H Photo Video	$848.00 was $948.00
	FE 14mm f/1.8 GM Lens
	from B&H Photo Video	$1598.00 was $1698.00
	FE 16-25mm f/2.8 G Lens (Sony E)
	from B&H Photo Video	$1198.00 was $1298.00
	FE PZ 16-35mm f/4 G Lens
	from B&H Photo Video	$1198.00 was $1298.00
	FE 24-50mm f/2.8 G Lens (Sony E)
	from B&H Photo Video	$1198.00 was $1298.00
	E 16-55mm f/2.8 G Lens
	from B&H Photo Video	$1498.00 was $1698.00
	FE 35mm f/1.4 GM Lens
	from B&H Photo Video	$1298.00 was $1498.00
	FE 50mm f/1.2 GM Lens (Sony E)
	from B&H Photo Video	$2198.00 was $2298.00
	FE 50mm f/1.4 GM Lens (Sony E)
	from B&H Photo Video	$1198.00 was $1398.00
	FE 16-35mm f/2.8 GM
	from B&H Photo Video	$2098.00 was $2198.00
	FE 70-200mm f/4 Macro G OSS II Lens (Sony E)
	from B&H Photo Video	$1598.00 was $1698.00
	FE 40mm f/2.5 G Lens
	from B&H Photo Video	$748.00 was $798.00
	FE 50mm f/2.5 G Lens
	from B&H Photo Video	$648.00 was $698.00
	FE 200-600mm f/5.6-6.3 G OSS
	from B&H Photo Video	$1998.00 was $2098.00
	FE 100-400mm f/4.5-5.6 GM OSS
	from B&H Photo Video	$2698.00 was $2798.00
	FE 85mm f/1.4 GM
	from B&H Photo Video	$1398.00 was $1498.00