Recent Price Changes

You can also see all recent Sony deals, or view the history of a specific item (including a price history graph) on that item's page.

Monday, August 24, 2026
	FE 50mm f/1.2 GM Lens (Sony E)
	from Adorama	$2298.00 was $2198.00
	E 10-20mm f/4 PZ G Lens
	from Adorama	$948.00 was $847.00
	E 15mm f/1.4 G Lens
	from Adorama	$948.00 was $848.00
	a7CR Mirrorless Camera (Silver)
	from Adorama	Lowest Price (All Stores) $2998.00 was $3398.00
	a7C II Mirrorless Camera (Silver)
	from Adorama	Lowest Price (All Stores) $2098.00 was $2498.00
	ZV-E10 Mirrorless Camera (Black)
	from Adorama	Lowest Price (All Stores) $698.00 was $798.00
	FE 50mm f/2.5 G Lens
	from Adorama	$698.00 was $648.00
	E 11mm f/1.8 Lens
	from Adorama	$548.00 was $498.00
	FE 35mm f/1.4 GM Lens
	from Adorama	$1498.00 was $1348.00
	FE 85mm f/1.4 GM II Lens
	from Adorama	$1948.00 was $1798.00
	a7C II Mirrorless Camera (Black)
	from Adorama	Lowest Price (All Stores) $2098.00 was $2498.00
	E 50mm f/1.8 OSS Lens (Black)
	from Adorama	$448.00 was $398.00
	ZV-E10 II Mirrorless Camera (White)
	from Adorama	Lowest Price (All Stores) $998.00 was $1198.00
	FE 50mm f/1.4 GM Lens (Sony E)
	from Adorama	$1398.00 was $1248.00
	FE 40mm f/2.5 G Lens
	from Adorama	$798.00 was $748.00
	FE 24-50mm f/2.8 G Lens (Sony E)
	from Adorama	$1298.00 was $1198.00
	FE 24mm f/2.8 G Lens
	from Adorama	$798.00 was $748.00
	E 70-350mm f/4.5-6.3 G OSS Lens
	from Adorama	$998.00 was $898.00
	FE 50mm f/1.4 GM Lens (Sony E)
	from PROCAM	$1248.00 was $1298.00
	E 16-55mm f/2.8 G Lens
	from PROCAM	Lowest Price (All Stores) $1498.00 was $1598.00
Sunday, August 23, 2026
	FE 24-70mm f/2.8 GM
	from Adorama	$1498.00 was $1598.00
	Alpha a7 III with 28-70mm Kit
	from Adorama	$1598.00 was $1898.00
	Alpha a7 III
	from Adorama	$1398.00 was $1698.00
	128GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	Lowest Price (All Stores) $243.00 was $343.00
	Alpha a6400
	from Adorama	$848.00 was $1098.00
Monday, August 17, 2026
	FE 24-70mm f/2.8 GM
	from PROCAM	$1498.00 was $1598.00
	Alpha a7 III with 28-70mm Kit
	from PROCAM	$1598.00 was $1898.00
	Alpha a7 III
	from PROCAM	$1398.00 was $1698.00
	FE 35mm f/1.4 GM Lens
	from PROCAM	$1348.00 was $1398.00
	FE 85mm f/1.4 GM II Lens
	from PROCAM	$1798.00 was $1848.00
	a6100 Mirrorless Camera
	from PROCAM	Lowest Price (All Stores) $798.00 was $848.00
	Alpha a6400
	from B&H Photo Video	$848.00 was $1098.00
	a6100 Mirrorless Camera
	from B&H Photo Video	Lowest Price (All Stores) $798.00 was $848.00
	Alpha a7 III
	from B&H Photo Video	$1398.00 was $1698.00
	Alpha a6400 with 18-135mm Lens
	from B&H Photo Video	$1248.00 was $1498.00
	FE 85mm f/1.4 GM II Lens
	from B&H Photo Video	$1798.00 was $1848.00
	E 16-55mm f/2.8 G Lens
	from B&H Photo Video	Lowest Price (All Stores) $1498.00 was $1598.00
	FE 50mm f/1.4 GM Lens (Sony E)
	from B&H Photo Video	$1248.00 was $1298.00
	FE 35mm f/1.4 GM Lens
	from B&H Photo Video	$1348.00 was $1398.00
	FE 24-70mm f/2.8 GM
	from B&H Photo Video	$1498.00 was $1598.00
Monday, August 10, 2026
	64GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	$178.00 was $133.00
	128GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	$343.00 was $243.00
Tuesday, August 4, 2026
	E 35mm f/1.8 OSS
	from PROCAM	Lowest Price (All Stores) $548.00 was $598.00
	E PZ 18-105mm f/4 G OSS
	from PROCAM	Lowest Price (All Stores) $748.00 was $848.00
	FE PZ 28-135mm f/4 G OSS
	from PROCAM	Lowest Price (All Stores) $2898.00 was $2998.00
	FE 24-240mm f/3.5-6.3 OSS
	from PROCAM	Lowest Price (All Stores) $1248.00 was $1348.00
	FE 90mm f/2.8 Macro G OSS
	from PROCAM	Lowest Price (All Stores) $948.00 was $1048.00
	FE 24-70mm f/2.8 GM
	from PROCAM	Lowest Price (All Stores) $1598.00 was $1798.00
	FE 85mm f/1.4 GM
	from PROCAM	Lowest Price (All Stores) $1398.00 was $1498.00
	FE 70-200mm f/2.8 GM OSS
	from PROCAM	Lowest Price (All Stores) $2048.00 was $2148.00
	FE 16-35mm f/2.8 GM
	from PROCAM	Lowest Price (All Stores) $2098.00 was $2198.00
	FE 100-400mm f/4.5-5.6 GM OSS
	from PROCAM	Lowest Price (All Stores) $2698.00 was $2798.00
	FE 70-300mm f/4.5-5.6 G OSS
	from PROCAM	Lowest Price (All Stores) $1398.00 was $1498.00
	FE 24mm f/1.4 GM
	from PROCAM	Lowest Price (All Stores) $1498.00 was $1598.00
	FE 85mm f/1.8
	from PROCAM	Lowest Price (All Stores) $648.00 was $698.00
	FE 200-600mm f/5.6-6.3 G OSS
	from PROCAM	Lowest Price (All Stores) $1998.00 was $2098.00
	FE 85mm f/1.4 GM
	from B&H Photo Video	Lowest Price (All Stores) $1398.00 was $1498.00
	FE 70-300mm f/4.5-5.6 G OSS
	from B&H Photo Video	Lowest Price (All Stores) $1398.00 was $1498.00
	FE 70-200mm f/2.8 GM OSS
	from B&H Photo Video	Lowest Price (All Stores) $2048.00 was $2148.00
	E 35mm f/1.8 OSS
	from B&H Photo Video	Lowest Price (All Stores) $548.00 was $598.00
	FE 24-240mm f/3.5-6.3 OSS
	from B&H Photo Video	Lowest Price (All Stores) $1248.00 was $1348.00
	FE 16-35mm f/2.8 GM
	from B&H Photo Video	Lowest Price (All Stores) $2098.00 was $2198.00
	FE 85mm f/1.8
	from B&H Photo Video	Lowest Price (All Stores) $648.00 was $698.00
	FE 24mm f/1.4 GM
	from B&H Photo Video	Lowest Price (All Stores) $1498.00 was $1598.00
	FE 100-400mm f/4.5-5.6 GM OSS
	from B&H Photo Video	Lowest Price (All Stores) $2698.00 was $2798.00
	FE 24-70mm f/2.8 GM
	from B&H Photo Video	Lowest Price (All Stores) $1598.00 was $1798.00
	E 50mm f/1.8 OSS
	from B&H Photo Video	Lowest Price (All Stores) $398.00 was $448.00
	FE 200-600mm f/5.6-6.3 G OSS
	from B&H Photo Video	Lowest Price (All Stores) $1998.00 was $2098.00
	E PZ 18-105mm f/4 G OSS
	from B&H Photo Video	Lowest Price (All Stores) $748.00 was $848.00
	E 30mm f/3.5 Macro
	from B&H Photo Video	Lowest Price (All Stores) $348.00 was $398.00
	FE 90mm f/2.8 Macro G OSS
	from B&H Photo Video	Lowest Price (All Stores) $948.00 was $1048.00
Monday, August 3, 2026
	E 50mm f/1.8 OSS
	from Adorama	Lowest Price (All Stores) $398.00 was $448.00
	E 30mm f/3.5 Macro
	from Adorama	Lowest Price (All Stores) $348.00 was $398.00
	E 35mm f/1.8 OSS
	from Adorama	Lowest Price (All Stores) $548.00 was $598.00
	E PZ 18-105mm f/4 G OSS
	from Adorama	Lowest Price (All Stores) $748.00 was $848.00
	FE PZ 28-135mm f/4 G OSS
	from Adorama	Lowest Price (All Stores) $2898.00 was $2998.00
	FE 90mm f/2.8 Macro G OSS
	from Adorama	Lowest Price (All Stores) $948.00 was $1048.00
	FE 70-300mm f/4.5-5.6 G OSS
	from Adorama	Lowest Price (All Stores) $1398.00 was $1498.00
	FE 24-240mm f/3.5-6.3 OSS
	from Adorama	Lowest Price (All Stores) $1248.00 was $1348.00
	FE 85mm f/1.4 GM
	from Adorama	Lowest Price (All Stores) $1398.00 was $1498.00
	FE 85mm f/1.8
	from Adorama	Lowest Price (All Stores) $648.00 was $698.00
	FE 100-400mm f/4.5-5.6 GM OSS
	from Adorama	Lowest Price (All Stores) $2698.00 was $2798.00
	FE 16-35mm f/2.8 GM
	from Adorama	Lowest Price (All Stores) $2098.00 was $2198.00
	FE 70-200mm f/2.8 GM OSS
	from Adorama	Lowest Price (All Stores) $2048.00 was $2148.00
	FE 24-70mm f/2.8 GM
	from Adorama	Lowest Price (All Stores) $1598.00 was $1798.00
	FE 24mm f/1.4 GM
	from Adorama	Lowest Price (All Stores) $1498.00 was $1598.00
	FE 85mm f/1.8
	from Adorama	Lowest Price (All Stores) $648.00 was $698.00
	FE 200-600mm f/5.6-6.3 G OSS
	from Adorama	Lowest Price (All Stores) $1998.00 was $2098.00
Monday, July 27, 2026
	FE 50mm f/1.8
	from Adorama	Lowest Price (All Stores) $198.00 was $248.00
	Alpha a6400
	from Adorama	$1098.00 was $898.00
	FE 50mm f/1.8
	from Adorama	Lowest Price (All Stores) $198.00 was $248.00
	Vario-Tessar T* FE 24-70mm f/4 ZA OSS
	from B&H Photo Video	$998.00 was $899.00
	FE 50mm f/1.8
	from B&H Photo Video	Lowest Price (All Stores) $198.00 was $248.00
	Alpha a6400 with 18-135mm Lens
	from B&H Photo Video	$1498.00 was $1298.00
	Alpha a6400
	from B&H Photo Video	$1098.00 was $898.00
	FE 50mm f/1.8
	from B&H Photo Video	Lowest Price (All Stores) $198.00 was $248.00
	from PROCAM	Lowest Price (All Stores) $198.00 was $248.00
Monday, July 20, 2026
	128GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	Lowest Price (All Stores) $243.00 was $343.00
	64GB SF-G Tough Series UHS-II SDXC Memory Card
	from Adorama	Lowest Price (All Stores) $133.00 was $178.00
Tuesday, July 14, 2026
	Vario-Tessar T* FE 24-70mm f/4 ZA OSS
	from B&H Photo Video	$899.00 was $998.00